Personalization Requires Focus

2012 Ford Focus

Some of us express our creative nature through skin-work known as tattoos. Ford plans to expand on that with their new Tattoo program that their bringing to the all new 2012 Focus. The special vinyl that you see above you is made from 3M ScotchPrint Film and professionally done by Ford themselves. There will be over 200 designs to choose from varying from $120 to $470. Sounds cool, huh? Basic research helped Ford develop this new idea. As it turns out, 40% of Millennials (people born between 1980 and 1985) have a tattoo. KC Dallia, Ford Sales Manager explains why they use the facts of Millennials for this new tattooed Focus.

"Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that. With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization." - KC Dallia, Ford Sales Manager

So, when this program begins, there will be no such thing as an identical Focus. I have more pics if you don't get what I mean.